The technology lines between home and office have become blurred since personal computing took hold in the 1980's. This has led to the combined professional and consumer user who looks for, recommends, and purchases a wide range of products and services. IDG media brands, events, and IDC research address the needs of prosumers who shift between home and office decisions.

For gamers, there's less of a cross-over so GamePro and games.net serve their interests directly.