Quick Facts
Incorporated 1984
Profile: As the world's foremost Mac authority, Macworld delivers the Mac market reaching creative professionals and tech-savvy Mac experts with unmatched purchasing influence.
Target audience: Consumer Technology Enthusiasts (MAC)
Countries: 8 (online and print)
Macworld.com
Page views (February 2008): 18,500,000
Unique visitors (February 2008): 3,400,000
Macworld Magazine
2008 Rate Base : 300,000
Qualified circulation (BPA, 12/07): 311,734
Average issue audience (IQ CIMS, Spring 07): 779,000
Print frequency: Monthly
Brand Portfolio
Online site, full Web capabilities (rich media/video, podcasts—audio and video), Topic Sponsorship and Topic Center Roadblock, Webcasts, email newsletters, email blasts, custom sponsored centers/microsites, forums, blogs
Breaking news, hot tips, in-depth reporting, news analysis, product review, lab testing, features including Mac, iPod, and iPhone
