Blogs

Blog Post

Digital Ad Revenue Takes the Form of Content

12/9/09, ClickZ

A Harvard Business Review cartoon shows two dogs chatting. “I’m rooting for the demise of the rolled up print media,” one quips to the other.

As B2B (define) publishers (and all publishers) struggle to close the gap in advertising revenue between print and online, e-mail newsletters continue to be a bright spot in the mix. As subscribers show only fickle loyalty to brands online, the idea of “push” publishing continues to gain ground.

Read more

Leave a Comment

Please copy the string YkwPnL to the field below:

VIDEO LIBRARY: IDG delivers expert insight on a broad range of topics.

News Highlight

Do You Have Opinions About Technology?

The IDG TechPanel wants to know what you think. From business and gadget users to gamers, your opinion counts. You'll receive cash rewards for your participation. Choose between almost two dozen merchants such as Amazon, iTunes, and Visa. If you'd like to make a donation instead, choose from more than a dozen organizations including The American Red Cross, Make a Wish Foundation, Susan G. Komen, and Doctors Without Borders.

It takes just a few minutes to register for the IDG TechNetwork panel and begin giving your opinions to earn rewards.

Click here to read more

Most Recent