Digital Ad Revenue Takes the Form of Content
12/9/09, ClickZ
A Harvard Business Review cartoon shows two dogs chatting. “I’m rooting for the demise of the rolled up print media,” one quips to the other.
As B2B (define) publishers (and all publishers) struggle to close the gap in advertising revenue between print and online, e-mail newsletters continue to be a bright spot in the mix. As subscribers show only fickle loyalty to brands online, the idea of “push” publishing continues to gain ground.
