Icon War? Two Behavioral Ad Notice Icons Could Confuse
1/29/10, ClickZ
It’s not quite an icon war, but an ad industry coalition that just released a behavioral ad notice icon isn’t exactly pleased with TRUSTe, which revealed its own just a day before. Both have similar intentions: The coalition’s to help advertisers satisfy behavioral ad guidelines, and TRUSTe’s to enable its site publisher clients to, essentially, do the same.
