Mobile Phones Organize Lives
2/23/10, MediaPost
A total of 234 million people age 13 and older in the U.S. used mobile devices by the end of Q4 2009.
According to a new survey recently announced by Ruder Finn, Americans are spending an average of 2.7 hours on the mobile Internet, connecting socially, managing their personal finances, and even as a means for advocacy. 91% of mobile phone users go online to socialize compared to only 79% of traditional desktop users. Mobile phone users are 1.6 times more likely to manage finances compared to traditional desktop users. Mobile phone users are 1.4 times more likely than traditional desktop users to rally support for a cause.
