1-800-Flowers Social Ads See Phenomenal CTR Lift
Last month, SocialMedia.com created an engaging social ad unit for 1-800-Flowers. Kevin Ranford, Director of Web Marketing at 1-800-Flowers.com explained:
“You need to get folks engaged. We have had some significant wins with our social media programs, so how do you get that type and level of interaction in our various ad buys? When SocialMedia.com approached us, we thought it was a great way to achieve this.”
SocialMedia.com’s custom social ad combined the performance power of Social Overlay with the branding power of a Twitter stream. The Social Overlay displayed a dynamic and targeted social message relevant to each user, and the Twitter stream showed real messages about 1-800-Flowers, from real users on Twitter. Users could navigate between the two screens in the ad unit. Results show significant CTR lift when comparing the original ad unit to the Overlay ad unit and the Overlay+Twitter ad unit.
Results:
InternetRetailer.com wrote more about this successful campaign in a May article which can be downloaded here (pdf).
