Online Ads Rebounding From Dreary 2009 Google Biggest Beneficiary
6/24/10, Investor’s Business Daily
After falling for the first time in years in 2009, sales of online advertising are booming again as Internet phenoms such as Facebook, Twitter and YouTube sop up rebounding demand.
U.S. online ad sales jumped 11% in the first quarter over the year-ago period and are projected to grow 16% in the current quarter, according to tech research firm IDC. That’s a stark reversal from a year ago, when ad sales fell 3% in each of the first two quarters vs. the year before. For the year, IDC expects online ad sales to grow 19% vs. last year’s 3% drop overall.
