B-to-B Event Marketers Anticipate Better Times Ahead
Trade Show News Network, 7/20/10
In 2008, $13 billion, which was 34.5 percent of U.S. business-to-business companies’ overall budgets, was spent on marketing events, according to research firm AMR International.
By 2009, as the economy took a nosedive and marketing budgets were slashed, that event marketing spend considerably shrunk to $11.1 billion, which was a drop off of 15.5-percent, compared with the same time period the year before.
In the eye of the storm, were several B-to-B event marketing firms that were hit hard when companies and associations that had trade shows tightened their purse strings and began scrutinizing every dollar spent.
