Study: iPhone Has Active, Affluent Users
MediaPost, 7/21/10
Apple’s latest earnings report showed the iPhone continues to power the company’s growth, with profit up 78% from a year ago and revenue up 61% to $15.7 billion. And that’s including only two days of iPhone 4 sales before the end of Apple’s fiscal third quarter. The company has said it has sold 3 million of the devices so far, despite the controversy surrounding its antenna reception problem.
But a new Yankee Group study focuses not so much on how many people are using the iPhone as who, and how they’re using it. With an average age of 32 and household income of $100,000, iPhone owners represent an attractive demographic for mobile advertisers and operators. Other smartphone owners, by comparison, are 34 on average with income of $85,000.
