SocialMedia Unveils New Interactive Ads, Scores IDG As Partner
5/11/09, Techcrunch
Social interaction is one of the driving forces behind the web right now, with Twitter and Facebook both growing at phenomenal rates. But outside of social networks, advertisers have largely failed to get in on the action – on most web pages, banner ads usually consist of a flashy logo and maybe some clever text, without any content that is actually personalized to you.
