Ad Budget Pessimism Bottoms Out, Top Ad Execs Upbeat About The Upfront
5/15/09, MediaPost
Pessimism over the future advertising plans of advertisers and media-buying executives appears to have bottomed out, or is at least leveling off, according to the most recent in a series of every-other-month surveys being conducted among ad executives following the economic meltdown. The surveys, dubbed the “Advertiser Optimism Reports,” are being conducted by Advertiser Perceptions Inc., and the most recent one, conducted in March and April among 1,599 agency and marketer executives, shows a marginal improvement from two months ago.
