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How to make your email marketing resonate
9/24/09, Fuelnet
Although email is fast becoming the marketing channel of choice for most businesses, concerns remain. In an effort to reduce stuffed in-boxes, consumers are increasingly using spam filters that block even the most legitimate opt-in email marketing, and JupiterResearch reports that 17% of Americans change email addresses every six months. To make your targeted email marketing message resonate with customers and best prospects, consider these five tips:
