Aug 31, 2010
eMarketer, 8/31/10
A third screen that publishers and marketers cannot ignore
Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.
eMarketer predicts mobile content revenues will rise from less than $1.15 billion in 2009 to more than $3.53 billion in 2014, a compound annual growth rate (CAGR) of nearly 20% over the period.
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Aug 12, 2010
Gartner News Release, 8/12/10
Android Became the World’s Third Most Popular Smartphone Operating System and Claimed Top Spot in the U.S
Worldwide mobile device sales to end users totaled 325.6 million units in the second quarter of 2010, a 13.8 percent increase from the same period in 2009, according to Gartner, Inc. Smartphone sales to end users accounted for 19 percent of worldwide mobile device sales, an increase of 50.5 percent from the second quarter of 2009.
“Although the mobile communication devices market showed double-digit growth this quarter, average selling prices (ASPs) were lower than expected and margins fell,” said Carolina Milanesi, research vice president at Gartner. “We attribute the decline in ASPs to a stronger dollar, a depreciating euro, and intense competition that drove price adjustments and changes to the product mix.” Manufacturers such as LG and Samsung pursued market share in a low-margin market but this approach proved risky, as shown by LG’s decline of 27.8 percent in ASP in the second quarter of 2010.
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Aug 3, 2010
eMarketer, 8/3/10
The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of mobile phone users, but those numbers are set to double by 2013 and increase still further in 2014.
The number of mobile video viewers, which includes people of any age who watch video content on mobile phones through mobile browser, subscriptions, downloads or applications at least once per month, will continue growing in the double digits for a compound annual growth rate (CAGR) of 22.8% from 2009 through 2014.
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Jul 29, 2010
Business Wire, 7/29/10
The worldwide mobile phone market continued to show signs of improvement during the second quarter of 2010 (2Q10), driven primarily by smartphone vendors and companies outside the top five leaders worldwide. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, mobile phone vendors shipped a total of 317.5 million units during 2Q10, up 14.5% from the 277.2 million units shipped during the second quarter of 2009 (2Q09). For the first half of 2010, vendors shipped a total of 620.6 million units, up 18.5% from the 523.5 million units shipped during the first half of 2009.
“That worldwide growth was driven primarily by vendors outside the top vendors is particularly noteworthy,” said Ramon Llamas, senior research analyst with IDC’s Mobile Devices Technology and Trends team. “Directly contributing to this is growth in the smartphone category. Companies with a strict focus on the smartphone market, like RIM, Apple, and HTC have clearly benefited from steadily increasing user interest. But it’s not just smartphone vendors that have driven the market forward – it’s also the companies with a presence among entry-level handsets and mid-range devices, which have long been the domain of the worldwide leaders.
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Jul 27, 2010
The results are in and the RSA survey highlights potential problems related to personal mobile devices such as iPhones and iPads in use in businesses. Though most companies have policies restricting connection of personal devices to a corporate network, nearly 60 percent of IT and security professionals said unauthorized connections happen and 23 percent of the largest firms suffered a serious breach as a result.
RSA worked with IDG Research Services for a Market Pulse online survey of almost 400 CIO readers. RSA wrote a news release that generated stories in technology media.
A white paper on the findings was produced by the CIO Custom Solutions Group.
In less than three months, RSA received news breaking research and a white paper.
For more on IDG Research go to
http://www.idgresearch.com/
Jul 16, 2010
IDC News Release, 7/16/10
On July 16, 2010, International Data Corporation (IDC) fielded a brief directional survey done in collaboration with the IDG TechPanel that seeks to provide insight into the impact the technical problems with the Apple iPhone 4 will have on the buying behavior of those in the market for a new phone. The survey indicates that 66% of current iPhone owners are delaying their purchase of the iPhone 4, thus lengthening the normal upgrade cycle associated with the release of a new device. However, the antenna issues do not seem to be impacting the 74% of non-iPhone owners who indicated that they are not delaying their purchase plans.
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Jun 10, 2010
6/10/10, Wall Street Journal
Google Inc. blasted Apple Inc. for imposing new rules on developers that could bar Google and other rivals from selling ads inside iPhone and iPad applications, the latest sign of growing tensions between the two Silicon Valley powerhouses.
The flap underscores the rising stakes associated with selling ads on cellphones, a small but fast-growing market that prompted Google to outbid Apple to buy AdMob Inc., which places ads on mobile devices.
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Jun 8, 2010
6/8/10, All Things Digital
Apple’s iPad may prove to be the fastest-ramping mobile Internet device ever, and if not that, then the second fastest, after the netbook. This according to Morgan Stanley (MS) analyst Katy Huberty, who in an adulatory research note this morning says the iPad is on track to become one of the most popular mobile devices in history.
Driving this thesis: Strong early demand for the device, iPad Internet usage patterns and evidence of netbook cannibalization (and, perhaps, a wee bit of hyperbole).
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Jun 3, 2010
6/3/10, MediaPost
Heavy users of social or mobile media spend dramatically more time with overall media, and are more likely to use TV and the Internet simultaneously, according to findings of new research being released this morning by Knowledge Networks.
The study, which is derived from KN’s MultiMedia Mentor service, a single-source sample that tracks how consumers use eight key media, found that the impact of social and mobile media was most pronounced among older adults – people age 35 to 64 – who can spend nearly three hours more daily consuming media than the general population (see table below).
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May 25, 2010
5/25/10, MediaPost
Is all mobile social?
Five years ago, penning a MediaPost piece that feels like it was written far more recently, I asked, “Is all mobile local?” That question would have been a more fitting title for the column rather than the wonkier one I used, “The Mobile-Local Redundancy,” which sounds like a rejected name for a Jason Bourne movie. The question and the column answering it remain relevant, making me wonder if so little has changed in sixty-one months.
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