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Brand Overview

OpenSource World

Incorporated 1999

Profile: As the world's most comprehensive marketplace for open-source products and services, OpenSource World provides business decision makers with information and resources to implement Linux and open-source solutions into business infrastructure and enterprise networks.

Target audience: Enterprise business decision makers and implementers

Countries: 13 (online and print)

Website: http://www.OpenSourceworld.com/

http://www.idgworldexpo.com/live/wec/events/linuxworld.aspx

OpenSourceWorld.com

Page views: 34,396
Unique visitors: 11,584
6-month average, March-Sept 09

Brand Portfolio

Online site, full Web capabilities (rich media, Webcasts, podcasts, etc.), public events

News Highlight

A New Model for Lead Gen

IDG media brands have been connecting tech buyers with sellers for many years. Digital marketing has significantly changed the relationship with both buyers and sellers. IDG Communications CEO Bob Carrigan explains how lead generation programs today identify high-quality leads more effectively in an article he wrote for Booz & Co. and its Autumn 2009 issue of strategy+business.

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