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Brand Overview

Computerworld

Incorporated 1967

Profile: Computerworld is the most trusted source of IT news and analysis for IT management-level executives in mid-size to large organizations.

Target audience: Senior IT management

Countries: 45 (online and print)

Website: http://www.computerworld.com/

Computerworld.com

Page views: 8,964,156
Unique visitors: 3,140,000
Annual average, through 2009

Computerworld Magazine

Circulation 2009 (average): 165,000
Print frequency: Bi-monthly

Brand Portfolio

Online site, full Web capabilities (rich media, Webcasts, podcasts, etc.), print publication, public and private events, custom publishing

Shark Bait, Tech Dispenser

News Highlight

A New Model for Lead Gen

IDG media brands have been connecting tech buyers with sellers for many years. Digital marketing has significantly changed the relationship with both buyers and sellers. IDG Communications CEO Bob Carrigan explains how lead generation programs today identify high-quality leads more effectively in an article he wrote for Booz & Co. and its Autumn 2009 issue of strategy+business.

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