Brands
Brand Overview
Incorporated 1978 |
Profile: InfoWorld is an online destination with a 30-year media history serving IT Decision Makers, those who drive the adoption of emerging technologies and solutions for their Enterprise. These IT Decision Makers rely on InfoWorld to stay one step ahead, scanning for new technologies to adopt for strategic advantage.
Target audience: Senior IT Decision Makers
Countries: 3 (online and print)
Website: http://www.infoworld.com/
InfoWorld.com
Page views: 3,389,592
Unique visitors: 989,034
Annual average, through 2009
Brand Portfolio
Online site, full Web capabilities (rich media, podcasts, video, etc.), signature events
InfoClipz, InfoBriefs, InfoDemo
News Highlight
IDG media brands have been connecting tech buyers with sellers for many years. Digital marketing has significantly changed the relationship with both buyers and sellers. IDG Communications CEO Bob Carrigan explains how lead generation programs today identify high-quality leads more effectively in an article he wrote for Booz & Co. and its Autumn 2009 issue of strategy+business.
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Highlighted Products
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