IDG Knowledge Hub | Brands

Brands

Brand Overview

IT World

Profile: ITworld is designed to be an “open exchange” that allows IT professionals, technology vendors, and other industry luminaries to participate in creating content around their favorite topics.

Target audience: IT influencers in SMB

Countries: 2

Website: http://www.itworld.com/

ITWorld.com

Page views: 768,105
Unique visitors: 393,933
Annual average, through 2009

Brand Portfolio

Online site, full Web capabilities (rich media, Webcasts, podcasts etc.), community

News Highlight

A New Model for Lead Gen

IDG media brands have been connecting tech buyers with sellers for many years. Digital marketing has significantly changed the relationship with both buyers and sellers. IDG Communications CEO Bob Carrigan explains how lead generation programs today identify high-quality leads more effectively in an article he wrote for Booz & Co. and its Autumn 2009 issue of strategy+business.

Click here to read more

Customer Stories

Highlighted Products

Get ready for the conversation

Make the most of your marketing budget. Improve your decision making and professionalism with audited media. Learn more