Brands
Brand Overview
Profile: ITworld is designed to be an “open exchange” that allows IT professionals, technology vendors, and other industry luminaries to participate in creating content around their favorite topics.
Target audience: IT influencers in SMB
Countries: 2
Website: http://www.itworld.com/
ITWorld.com
Page views: 768,105
Unique visitors: 393,933
Annual average, through 2009
Brand Portfolio
Online site, full Web capabilities (rich media, Webcasts, podcasts etc.), community
News Highlight
IDG media brands have been connecting tech buyers with sellers for many years. Digital marketing has significantly changed the relationship with both buyers and sellers. IDG Communications CEO Bob Carrigan explains how lead generation programs today identify high-quality leads more effectively in an article he wrote for Booz & Co. and its Autumn 2009 issue of strategy+business.
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Highlighted Products
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