Brands
Brand Overview
Incorporated 2008 |
Profile: IDG TechNetwork is the premier online advertising network offering scale, performance and quality across 50 vertical channels. The IDG TechNetwork features highly targeted technology categories across B2B Enterprise IT, B2C Technology Enthusiasts and Gaming. The IDG TechNetwork's editorial board reviews each site for quality and monitors content daily to ensure the best quality advertising environment. The IDG TechNetwork connects the right content with the appropriate advertising for the most rewarding relationships. Currently 250+ sites in the network.
Target audience: Enterprise IT, Technology Enthusiast, and Gamers
Countries: 11
IDGTechNetwork.com
Page views: 283 million
Unique Visitors: 87 million
Monthly average, Dec 2009
Brand Portfolio
Online site, full-web capabilities (knowledge centers, rich media, contextual targeting, geographical targeting, lead generation)
News Highlight
IDG media brands have been connecting tech buyers with sellers for many years. Digital marketing has significantly changed the relationship with both buyers and sellers. IDG Communications CEO Bob Carrigan explains how lead generation programs today identify high-quality leads more effectively in an article he wrote for Booz & Co. and its Autumn 2009 issue of strategy+business.
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