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Brand Overview
Quick Facts
Profile: The mission of the Industry Standard is to empower business progressives to identify, forecast and capitalize on technology-enabled business opportunities. Community based forecasting harnesses the community intelligence ("wisdom of the crowds") using a Prediction Market, complemented by original news and analysis. The Industry Standard enables business progressives to interact with their peers and accurately forecast technology/business developments.
Target audience: Business progressives; mid- to senior-level tech/business decision makers who go beyond "business as usual" by leveraging transformative technologies to gain a competitive edge
Countries: 1
TheIndustryStandard.com
Page views: 5.5 million
Unique visitors: 2.5 million
Annual average, through Dec 2008
Brand Portfolio
Online site, full Web capabilities (rich media, Webcasts, podcasts, etc.)
News Highlight
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