Brands
Brand Overview
Quick Facts
Profile: The mission of the Industry Standard is to empower business progressives to identify, forecast and capitalize on technology-enabled business opportunities. Community based forecasting harnesses the community intelligence ("wisdom of the crowds") using a Prediction Market, complemented by original news and analysis. The Industry Standard enables business progressives to interact with their peers and accurately forecast technology/business developments.
Target audience: Business progressives; mid- to senior-level tech/business decision makers who go beyond "business as usual" by leveraging transformative technologies to gain a competitive edge
Countries: 1
TheIndustryStandard.com
Page views: 5.5 million
Unique visitors: 2.5 million
Annual average, through Dec 2008
Brand Portfolio
Online site, full Web capabilities (rich media, Webcasts, podcasts, etc.)
News Highlight
IDG media brands have been connecting tech buyers with sellers for many years. Digital marketing has significantly changed the relationship with both buyers and sellers. IDG Communications CEO Bob Carrigan explains how lead generation programs today identify high-quality leads more effectively in an article he wrote for Booz & Co. and its Autumn 2009 issue of strategy+business.
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