Brands
Brand Overview
Incorporated 1984 |
Profile: As the world's foremost Mac authority, Macworld delivers the Mac market reaching creative professionals and tech-savvy Mac experts with unmatched purchasing influence.
Target audience: Consumer Technology Enthusiasts (MAC)
Countries: 11 (online and print)
Macworld.com
Page views: 16,715,822
Unique visitors: 4,198,363
Annual average, through Nov 2009
Macworld Magazine
Circulation 2009 (average): 250,000
Print frequency: Monthly
Brand Portfolio
Online site, full Web capabilities (rich media/video, podcasts—audio and video), Topic Sponsorship and Topic Center Roadblock, Webcasts, email newsletters, email blasts, custom sponsored centers/microsites, forums, blogs
Breaking news, hot tips, in-depth reporting, news analysis, product review, lab testing, features including Mac, iPod, and iPhone
News Highlight
IDG media brands have been connecting tech buyers with sellers for many years. Digital marketing has significantly changed the relationship with both buyers and sellers. IDG Communications CEO Bob Carrigan explains how lead generation programs today identify high-quality leads more effectively in an article he wrote for Booz & Co. and its Autumn 2009 issue of strategy+business.
Click here to read moreCustomer Stories
Highlighted Products
Make the most of your marketing budget. Improve your decision making and professionalism with audited media. Learn more
