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Brand Overview

MacWorld

Incorporated 1984

Profile: As the world's foremost Mac authority, Macworld delivers the Mac market reaching creative professionals and tech-savvy Mac experts with unmatched purchasing influence.

Target audience: Consumer Technology Enthusiasts (MAC)

Countries: 11 (online and print)

Macworld.com

Page views: 16,715,822
Unique visitors: 4,198,363
Annual average, through Nov 2009

Macworld Magazine

Circulation 2009 (average): 250,000
Print frequency: Monthly

Brand Portfolio

Online site, full Web capabilities (rich media/video, podcasts—audio and video), Topic Sponsorship and Topic Center Roadblock, Webcasts, email newsletters, email blasts, custom sponsored centers/microsites, forums, blogs

Breaking news, hot tips, in-depth reporting, news analysis, product review, lab testing, features including Mac, iPod, and iPhone

News Highlight

A New Model for Lead Gen

IDG media brands have been connecting tech buyers with sellers for many years. Digital marketing has significantly changed the relationship with both buyers and sellers. IDG Communications CEO Bob Carrigan explains how lead generation programs today identify high-quality leads more effectively in an article he wrote for Booz & Co. and its Autumn 2009 issue of strategy+business.

Click here to read more

Customer Stories

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