Brands
Brand Overview
Incorporated 1983 |
Profile: PC World, the most widely read computer magazine, is written to help tech-savvy managers and consumers plan, buy, use and integrate technology both at work and at home.
Target audience: Tech savvy biz/tech DMs
Countries: 49 (online and print)
PCWorld.com
Page views: 37,705,687
Unique visitors: 11,081,800
Annual average, through Nov 2009
PC World Magazine
Circulation 2009 (average): 475,000
Print frequency: Monthly
Brand Portfolio
Online site, full Web capabilities (rich media, Webcasts, podcasts, etc.), print publication, custom publishing
Shopping section, Business Center, Slide Shows, Video, Review Finder
News Highlight
IDG media brands have been connecting tech buyers with sellers for many years. Digital marketing has significantly changed the relationship with both buyers and sellers. IDG Communications CEO Bob Carrigan explains how lead generation programs today identify high-quality leads more effectively in an article he wrote for Booz & Co. and its Autumn 2009 issue of strategy+business.
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Highlighted Products
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