Page 1 | 2
IDG TechNetwork is the premier online advertising network designed for technology marketers and agencies who create high-impact branding, product launch, and lead generation programs. Characterized by a rock-solid commitment to quality and results, IDG TechNetwork offers an unparalleled level of sophistication, control, and flexibility for advertisers. By providing advertisers and sponsors with the largest and most influential audience of enterprise, consumer, small-medium businesses, and gaming technology buyers, the IDG TechNetwork enables marketers to address specific technology markets with targeted communication to accelerate program success and improve ROI. As our platform grows, advertisers benefit from an expanding universe of content, readers, and an increasingly broad range of marketing opportunities. Learn more
Computerworld won an American Business Media (ABM) Achievement award for best online media kit on June 17, 2008 at an awards ceremony in New York. IDG's Charles Lee was a finalist in the Custom Media category.
Learn about the innovative and compelling ad units that IDG delivers to clients. See the various options that can be used for marketers trying to reach IT influencers with these engaging programs. Explore The Elements of Successful IT Marketing
The IDG Market Fusion program is the most advanced lead generation program currently available for marketers and sellers of IT products and services. The IDG Market Fusion program is the only lead generation program that combines groundbreaking, quantifiable research, behavioral analysis, and strategic content provided by award-winning Web sites and publications. The foundation of the program is an independent research series conducted bi-annually by IDC in partnership with IDG.
IDG Market Fusion services combine the IDC research with IDG-performed behavioral analysis and content strategy to formulate lead generation programs that deliver content based on buying cycle behaviors. The IDG Market Fusion program ensures that IT decision makers receive critical content (research, white papers, case studies, and Webcasts) when they are near to making important decisions. IDG's behavioral analysis enables us to proactively direct relevant content that supports your products and services as prospects move through their buying cycle. Learn more
CIO and LinkedIn Form Innovative Partnership to Serve CIOs and Senior IT Executives
Agreement is the First to Combine CIO Content and Events with the LinkedIn Professional Social Network
FRAMINGHAM, Mass. – April 16, 2008 – CIO and LinkedIn have entered into a partnership that will serve the growing needs and demands of the CIO and senior IT community. CIO, which launched the first magazine for chief information officers 22 years ago, and LinkedIn, the world’s largest online professional network, are offering several new services. By connecting CIO with LinkedIn, these executives will have new ways to connect with their peers and access information through Company Insider, Groups, and Events, bringing the power of social networking to senior-level IT professionals. Learn more
IDG Connect is IDG's lead generation services that connects your company with an audience of engaged, high-quality technology professionals, influencers, and decision makers. IDG Connect provides access to the largest and most powerful technology buying audience in the industry. Since not all enterprise buyers are the same, we ensure maximum market reach by leveraging IDG's publishing, online, research, and events audiences. Our database has been built by aggregating the audience of IDG's most powerful brands, including CIO, Computerworld, CSO, InfoWorld, Macworld, PC World, and Network World. By providing marketers access to this powerful audience, we enable you to reach highly qualified, engaged buyers and influencers, resulting in more qualified leads and increased sales. Learn more
PC World and Retrevo Open Up Access to Technology News and Reviews Across the Web
PCWorld.com Product Reviews Now Include Competing Publishers Expert Reviews and Information
SAN FRANCISCO & SUNNYVALE, Calif.--(BUSINESS WIRE)--PC World is partnering with Retrevo of Sunnyvale, CA to provide a wealth of technology and consumer electronics product information to complement PC World’s award-winning editorial. Powered by Retrevo’s artificial intelligence system, PCWorld.com today offers product comparisons and expert and user reviews from other publications, sites, and blogs. As part of the agreement, PC World is selling advertising programs for the Retrevo Web site.
“Providing easy access to a wide array of content that Retrevo analyzes and organizes helps make sense of a sometimes overwhelming amount of product information,” said PC World CEO and President Mike Kisseberth. “For advertisers, Retrevo is attractive to technology marketers who want to reach users ready to make a purchase.” Read the full story
