Breaking Through to Inactive E-Mail Recipients
Like persistent suitors, at some point e-mail marketers have to decide whether to keep trying to get someone's attention or divert their energy to courting individuals who already know and like them.
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- ‘Grand Theft Auto’ yields road to the ‘Lost and Damned’
- IBM Study Finds Adoption Of Online, Mobile Content Doubling
- ‘PC Magazine’ says the time has come to go all digital
- Who's Who in Business Publishing
- Gigaom Network Parting Ways With Federated; Going With IDG’s Tech Ad Network
- Jack Myers’ Five Emerging Principles for Redefining Advertising and Marketing Effectiveness
- European IABs See Opportunity in 2009 Despite Hurdles
- Internet Advertising Revenues in Q3 ‘08 at Nearly $5.9 Billion 11% Increase from Q3 ‘07, Up Slightly from Q2 ‘08 Despite U.S. Economic Woes
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- New Insights On Time Of Day For Email
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- GamePro.com Taps Mochi Media to Offer Users Free Access to Popular Online Games
- Storage-as-a-Service, a Precursor to the Cloud Computing Opportunity, Presents Exploding Consumer Potential and Very Strong Commercial Demand, IDC Finds
- Search marketing remains strong
- Study reveals habits of top executives
- The Most Effective Brands Tell the Best Stories Int’l Assn. of Business Communicators
- Marketers say social media, customer engagement and analytics are top trends for 2009
- Media's Advertising Addiction Leaves Billions on the Table Jack Myers Media Business Report
- Marketing Execs Want More Creative Risk
- Finding Sense and Success in an Industry Turned Upside Down A State of the Industry discussion with Phil Johnson, President, PJA
- According to IDC, One Third of Potential Selling Time Is Wasted Due to Poor Sales Enablement ; Shifting as little as 10 minutes a week to more productive selling time is worth $57,000 per year, per rep
- The Next-Generation Database: Making the Leap from Demographics
- Forrester Chief on What Not to Cut in a Downturn
- Forecast lowered for tech spending in 2009
- IDC Expects Worldwide IT Spending Growth to Slow Significantly, But Remain Positive, in 2009
- Slow-Selling Laptop Got Big Boost from Blogger Giveaway Buzz
- Worldwide PC Microprocessor Market Hits Record Levels of Unit Shipments Again in 3Q08, But Outlook for Market Has Grown Murky, According to IDC
- ClickZ: Personalized Subject Lines: Beneficial or Bad
- MarketingSherpa: What Boosts Lead Scores Now: 7 Tips for Surviving an Economic Downturn
- MediaPost: Say Goodbye To Experimental Spending In 2009
- 10 Strategies For Email Marketing In A Down Economy
- Mobile Marketing: 12 Tips for Planning Your Media
- Analytics Move From What to How
- Why Marketing Maligns Measurement
- Now Is The Time To Build Relationships With Your Customers
- Best Global Brands; Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek's 100 Best Global Brands are doing exactly that
- Magazines’ Digital Revenues Offset Last Year’s Print Declines (For Some)
- MediaPost: ‘Anywhere Consumers’ To Reshape The Way Tech Brands Market Online
- MediaPost: Challenges In Mobile Analytics
- iPerceptions: ‘Old School’ Ad Units Fare Better Than Emerging Media
- BrightTalk: Engagements of Dis-Content: The Perils of Putting Format First
- IAB Internet Advertising Revenue Report Shows First Half of ‘08 Up 15.2% From Same Period ‘07
- Folio: Magazines Wrestle with Future Business Model
- MediaPost: Study: Magazines Beat TV In ROI
- SEO Roundtable: The Ten Truths Every CMO Must Know About Search Marketing
- MarketingSherpa: New Research: Top Email Strategies in Economic Downturn
- Clickz: Five Fundamentals of Integrated Marketing
- LinuxWorld Expands To OpenSource World Conference & Expo
- Macworld Conference & Expo Wins CEBA Award For Best Advertising Campaign From American Business Media
- IDC Reports Slower Third Quarter Growth for Worldwide PC Shipments Due to Financial Turmoil in U.S. and Global Markets
- Myers Advertising and Marketing Investment Forecasts: 2009 Ad Spend Down 4.0%
- MediaPost: Digital Ad Spend Up At The Expense of Traditional
- BtoB: Online advertising during the downturn
- BtoB: Great marketing for lousy economic times
- Mediabistro: IDG CEO: ‘We Have to Create Something Entirely New for the Web’
- WebPro News: Microsoft Launches Tech News Aggregator
- ClickZ: The Participation Economy
- ClickZ: Knowing vs. Understanding Your Customer
- MarketingSherpa: Six Scientifically Proven Ways to Succeed in Office Politics
- Incentives: 5 Cardinal Rules, 10 Great Ideas
- Jack Myers Media Business: Advertising’s Share of Marketing Budgets Declines 12% in Past Decade
- Myers Media Report: Inspiration and Digital Innovation are Keys to Success During Economic Crisis, Say Marketing Execs
- ClickZ: What to Do When Your Marketing Budget Is Cut
- MediaPost: Forrester: B2B Marketers Cling To Familiar
- BtoB Daily News: ANA/Interbrand survey finds marketers lack clear understanding of brand value
- Business Wire: IDC Finds Cloud Computing Entering Period of Accelerating Adoption and Poised to Capture IT Spending Growth Over the Next Five Years
- ClickZ: Make Digital Work for Your Customers
- MediaPost: Soon-To-Be Ex-P&G CMO Offers Five Lessons
- ClickZ: Making the Case for Relevance
- MediaPost: Google Upgrades Analytics Functions
- ClickZ: Heat Maps: Clicking More Than Links
- Los Angeles Times: FROM OUR BLOGS; Digital expo to crank up the glitz
- BtoB: Superior performance in shaky times
- MediaPost: ANA: Most Senior Marketers Don’t Grasp Brand Value
- MediaPost: C-Suite Acts On Ads In Trusted Media Vehicles
- ClickZ: Study: Blogs Influence Purchases More Than Social Sites
- Notebook Shipments Surpass Desktops in the U.S. Market for the First Time, According to IDC
- ClickZ: Intel, ASUS and FM Team Up to Create ‘Crowdsourced’ PCs
- Reuters News: Handset market sluggish, Christmas fears rise
- BtoB Daily News: NetMarketing panelists: Listening is key to success in tough market
- ClickZ: Social Networkers Don’t Mind the Ads, Says Razorfish Report
- MediaPost: The Changing Face of the Press Release
March 2008
News Highlight
Media business, 11/06/08
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