2008 PRWeek/PR Newswire Media Survey: Increasing and Shifting Responsiblities, Longer Hours, and Greater Sense of Commercial Accountability Impacting How Media Professionals Do Their Jobs
NEW YORK, March 27 /PRNewswire/ -- The continuing shift from print to online media is requiring journalists to reassess their day-to-day responsibilities and the manner in which they report the news. This, and other findings uncovered in the "2008 PRWeek/PR Newswire Media Survey," indicate that media professionals are being tasked with more responsibility, are facing changing job requirements, and are more aware of the commercial side of the business than ever before.
The survey, sponsored by PR Newswire and PRWeek, polled a total of 1,231 traditional and non-traditional media, including newspaper and magazine journalists, television, radio and online reporters, and bloggers. Its objective was to assess the attitudes and ideas of traditional journalists and bloggers, specifically regarding their duties, workload, interaction with PR professionals, and opinions of the future of media industry.
