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Apple has biggest impact on world consumers: survey

3/31/2008

LONDON (Reuters) - The Apple brand has the biggest impact on the world's consumers, while Microsoft and the United States nation brand are those considered most in need of a remake, a survey showed on Monday.

The poll by online magazine brandchannel.com asked its readers to identify the brands with the greatest impact on their lives, and say how they affected readers' behaviour and their view of the world.

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Four of IDG's senior executives were listed in BtoB's Who's Who in Business Publishing: Patrick McGovern, Bob Carrigan, Michael Friedenberg and Matt Sweeney.

Media business, 11/06/08

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