Marketing to the Media
We're in the run up to one of the major tradeshows of the year. That means things are going a little nuts here at ClickZ HQ. Advertising technology vendors and their PR reps are also going a little crazy, as they scramble to squeeze business--and media coverage--out of the show.
These days, the interactive marketing calendar is littered with more trade shows than you can shake a USB stick at. There are good ways, and very bad ways, to go about getting media coverage out of these things, an issue that comes to the fore about this time every year.
