Break Media Launches Online Video Industry Group
Break Media today plans to announce the launch of a new industry group seeking to promote the efficacy of online video advertising.
Composed of online video companies, agencies and technology providers, the Online Video Advertising ROI Council aims to provide a forum for research, discussion and education centered on the emerging video ad category.
In addition to Break Media, charter members include Ogilvy One, truTV, the National Geographic Channel, AT&T, Panache, Lotame, Visible Measures, Horizon Media and Initiative Media.
