Marketers Need New Strategy To Gain Net's Worth
Contrary to popular belief, e-commerce and online advertising will not magically achieve maximum growth during a protracted recession without a swift attitude adjustment by marketers. They must become masters of social networking, search and engagement—with a little help from the gatekeepers of the Internet's digital marketing mechanics.
To exceed the predictable built-in growth that accompanies the ramping of any new technology or platform, e-commerce powers from Google to Facebook will need to work harder at making businesses comfortable. That requires improved accountable metrics, security and user-friendly interfaces.
