Online Media Challenges Age-Old Assumptions About Publishing
The shift from print to online media requires us to change a lot of our assumptions about marketing and publishing, but perhaps no transformation is more powerful than this: in the online world, publishing information is merely a starting point, not an endpoint.
If you grew up with mainstream media, this is a difficult concept to internalize. In the print world, publishers carefully assemble and verify information, submit it to a rigorous editing process and then commit it to posterity on paper. Once it's published, it's permanent. The opportunities to redistribute and evolve the information are severely limited.
