Transforming American magazine businesses. "Change is Opportunity!" says Innovator.
With each passing year, the replacement of magazines by electronic media only becomes more certain. As readers and advertising budgets continue to switch over to Web sites, how the American magazine industry is dealing with this situation varies slightly depending on the sub-type, such as general, specialized, and trade magazines. Against this background, I interviewed Bob Carrigan, CEO of IDG Communications – the world’s top IT information publisher whose corporate identity was based on the trend toward magazines and Web sites reversing their prominence, leading them to become leaders in the Web revolution.
