IDC Releases Expanded Guidelines for IT Vendor Sales and Marketing Cost Control and Resource Allocations
IDC's Sales, Marketing, and Market Intelligence Taxonomy is a reference guide for resource planning, budgeting, and cost control. It can serve as the foundation for sales, marketing, and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes based on standardized resource allocations.
For more information on the Executive Advisory Group's Marketing, Sales or Market Intelligence Benchmarks Survey, please contact Seth Fishbein (sfishbein@idc.com).
