Ad network trends to watch
Data from a Collective Media study reveals what the future of ad networks may hold, how the market's perception of this segment has changed and what adoption rates currently are.
The ad network landscape continues to grow and evolve at an amazing rate. Just when you thought there couldn't be any more entrants to this enormously crowded field of players, new publisher brands are entering the space with their own "vertical" spin on this highly successful business model.
Recent announcements by Forbes, IDG, BET and MSNBC, among others, have proven that you don't have to be a start-up to throw your hat in the ring and capture your fair share of this fast growing display advertising market. What's most interesting is that many of these leading brands are focusing on extending their audience reach by networking the innumerable independent, topical blogs rather than banding together vertical sites with similar appeal to increase their reach and market share beyond their wholly owned site(s).
