Publisher Tested the Waters Online, Then Dove In
It may be a niche publisher, but the International Data Group has been working out the answers to some big mainstream questions. The biggest one: Can print media survive the transition to the Internet?
The question has taken on new urgency lately. A faltering economu is heightening the pressure on newspapers and magazines to find a sustaining future online, as the flight of readers and advertisers to the Web accelerates.
Coverage and blog reaction to The New York Times story on IDG:
- MediaPost: Print-Online Transition Is Possible (05/05/08)
Among the big questions currently hovering over the media industry is can print media survive the transition to the Internet? The question has taken on new urgency, as the tanking economy places even more pressure on newspapers and magazines (whose customers and advertisers were already heading to the Internet in droves even before the recession). - iwantmedia.com: IDG Moves Its Magazines Beyond Print (05/06/08)
IDG, the world's largest publisher of tech publications like PC World, appears to have made a profitable migration to the Internet, with revenue from online ads now surpassing print revenue. "There is a better life after print," says founder Patrick J. McGovern. - Paul Conley: Follow the Leader: Looking at IDG's move to Web-first (05/05/08)
- David Churbuck: Congratulations to IDG on achieving the cross-over (05/05/08)
- Rex Hammock: Print is not a burden. Useless drivel is the burden. So ignore this post. (05/06/08)
- Jeff Jarvis: Print Sucks (05/05/08)
- Colin Crawford: IDG's move to "the third screen" (05/05/08)
- BusinessWeek: Happy IDG story no salve for dying media companies (05/05/08)
