Online Video: Follow The People
Next month I’m on a keynote panel at the Advertising Research Foundation’s third annual Audience Measurement Symposium (AM 3.0), titled “The TV/Video Audience Measurement Challenge.” I’ve been thinking a lot about video lately, and talking about video with interactive agencies, traditional agencies, major TV companies porting their content online, and pure-play Internet companies expanding into video. I’ve come to believe that video is perhaps the most important development in the online metrics space, and that the rapid rise in importance of video will be—and for many, has already been—a game-changer.
