At the BMA conference: Oracle CMO opens the books on marketing spend, ROI
Las Vegas—In an unusually candid keynote presentation at the annual Business Marketing Association conference Thursday, Judith Sim, senior VP-CMO of Oracle Corp., revealed how the company has achieved increased return on investment with a declining marketing budget.
“Our marketing budget has been going down every year for 10 years,” Sim said, pointing to a budget that is currently 1.7% of the company’s total revenue compared with more than 5% a decade ago. “Oracle believes in doing more with less.”
