How Three Brands Got Smart About Social Media
At one marketing conference after another, digital marketing gurus exhort others to experiment and not be afraid of failure in social media, mobile, or elsewhere.
A cacophony of voices are chanting: Put on a good face for Facebook, chirp on Twitter, tap dance for YouTube -- all without looking stupid, appearing phony, breaking the law, alienating customers, or busting the budget.
No wonder some marketing executives are paralyzed.
