Eight Techniques for Increasing Webinar Registrations
When Webinars were first introduced a few years ago, they were a novelty. As a result, registration rates were high.
Now that they're more common place, you have to work hard to get the average business person to dedicate an hour of her workday to sit through yours. It's important to maximize every touch point in the Webinar marketing process.
We've talked about Webinar marketing cycles and some other guidelines in past columns, so today I'll run down a quick list of additional techniques for boosting your registration rates.
