BPA Turns Up Heat on Un-Audited Magazines
BPA Worldwide, along with about 10 other association and auditing groups, including the Audit Bureau of Circulations, is ramping up Buy Safe Media, a campaign to combat ad buying in un-audited titles.
The program, initiated two years ago by BPA at the request of member publishers, targets client-side buyers in b-to-b markets that spend $250,000 or less on advertising. It has emerged from a testing and research phase and the 11 associations and auditing bodies have begun to reach out to their constituencies in earnest, the BPA says.
