IDG GM on New Age of User-Gen Circ
CHICAGO—Frank Cutitta, general manager of IDG Connect, delivered a keynote presentation here Wednesday at the 2008 Circulation Management Conference and Expo, saying it’s a “new age of user-generated circulation.”
Instead of publishers sending out content to the audience, he said, the audience sends content to each other. For that reason, Cutitta said, publishers need to be “watching the new form of circulation”—Facebook and features like “email this” and Digg.
