Campaign highlights IDG's centralized offerings for tech marketers
One of IDG Communications’ keys to success has been a decentralized approach that gives its brands a great deal of autonomy and allows them to respond nimbly to their respective markets. That approach, though, has not made it easy for marketers to find and leverage all the assets IDG has to offer as a company, said Matt Yorke, senior VP-sales and marketing for IDG.
Now, with a multifaceted marketing program centered around an informational Web site called the IDG Knowledge Hub, the company “is putting forward an IDG message so that people realize the sum is greater than the parts,” Yorke said. “The Knowledge Hub is built in such a way that we don’t have to create a new site every time we want to do a new marketing campaign.”
