Online Ad Prices Continue To Reflect Weak Economy
Internet ad revenue declined by 0.7% in the first quarter of 2008 from the previous quarter--but at $5.8 billion, still represented the second-highest total on record, the Interactive Advertising Bureau said Tuesday.
Revenues in the first quarter not only nearly matched the fourth-quarter 2007 total of $5.9 billion, but also ran 18.2% ahead of first-quarter 2007, the IAB said.
