Study: E-mail critical to customer retention
What is one of the most important things your customers want from you? While solid products and services and excellent customer service fall into the obvious category, there’s something else that’s not only important but will have the greatest impact on business processes and online investments over the next five years, according to findings of the Economist Intelligence Unit (EIU) Digital Company 2013 study: customer empowerment through technology.
The survey of more than 650 enterprise executives—half of whom hold C-level titles—found that technology-enhanced interaction between employees, suppliers, investors and customers will be key for those companies looking for success in the coming years.
