Boost Deliverability by Listening Better
At the recent Authentication and Online Trust Association conference, Craigslist founder Craig Newmark said he chose to run the support desk rather than the entire company so he could listen to what his users were saying. Listening is the key to his success.
You as an e-mail marketer have many similar opportunities for listening to your subscribers. And they're communicating, either by word, actions, or silence.
E-mail marketers need to be attentive, because the relationship with subscribers is a little more at a distance, yet intensely personal given the way many e-mail users feel about the privacy of their inboxes.
