Contrary Outlook: Online Ad Forecast Positive
Growth of the Internet ad spend has risen quickly for several years, though many recent ad spending reports and forecasts show signs of a slowdown in the growth rate. An IDC Quarterly Wrap-Up Model report of the U.S. online advertising market details an advertising increase in spending, while slightly slower than in years past.
For the second quarter of 2008, there was a 20.1 percent increase in online advertising spending, totaling $7.01 billion, up from $5.84 billion in the same period the previous year.
A recent report from the IAB and PricewaterhouseCoopers shows a 1.7 percent drop in ad revenue in the first three months of 2008 compared to the last three months of 2007. ZenithOptimedia shows a more positive global outlook than for the U.S. market.
