Can You Count on Web Metrics? Debate Continues
NEW YORK Trying to keep track of the twists and turns of Web measurement—how various metric and Web analytic companies count unique users, time spent, and page views—is often confusing, frustrating, and for one major figure in the Interactive agency world, an "embarrassment." That's how David Cohen, executive vice president and U.S. director of digital communications at Universal McCann, summed up his experience during a panel at the E&P/Mediaweek Interactive Media Conference in Las Vegas in May.
