Bernstein Expects Online Ad Revenue To Grow
The automotive, finance, telecom and travel industries have decreased spending for advertising, but signs point to online growth, according to a report released Friday.
Bernstein Research expects 2008 online advertising revenue to grow 20% in the United States and 22% overseas. Even if the macro-environment worsens significantly in the second half of this year, the analyst firm expects at least 19% revenue growth in the U.S. and 21% overseas.