Broadcast Usurps Newspapers, Online Poised To Dominate
Despite broader issues in the overall economy, the media industry continues to be among the fastest growing industrial sectors in America. Long-term secular shifts, however, are altering the role of some major media and forms of advertising and marketing services, according to the 22nd edition of private equity firm Veronis Suhler Stevenson's annual Communications Industry Forecast. To underscore the fundamental shifts transforming the media economy, VSS notes that newspapers, long the dominant U.S. advertising platform, has fallen behind broadcast TV this year, which itself is poised to be usurped by the Internet within the next three years.
