Measuring The Virality Of Widgets
"HOW DO I MAKE my widget viral?" This is such a common question that I hear when it comes to widget distribution. But what does the word viral really mean? The term virality (which is not recognized in Webster's dictionary, but well-documented on Wikipedia) is thrown around almost as much as the word engagement. Virality can be used to describe the efficacy in distribution for widgets, social applications, email and your traditional word-of-mouth marketing. When it comes to widgets specifically, virality boils down to the number of times that a widget is grabbed from a source and installed to a destination, such as a social networking profile, blog, desktop or Web site page.
