The Anatomy of Today's Multimedia Publishing Company
Michael Raynor, author of "The Strategy Paradox" and distinguished fellow with Deloitte Consulting LLP's research arm, likes to cite an old joke about a plate of bacon and eggs: The chicken's involved, but the pig is committed. When it comes to managing change in the rapidly evolving publishing marketplace, Raynor says smart companies need pigs—but must have some chickens, too.
"The idea is that, at the corporate level, you are launching business initiatives not because you are convinced they are what you will need five years from now, but because you think they are what you might need," he says.
Bob Carrigan, CEO at technology media company International Data Group (IDG) Communications Worldwide, says his company has organized itself to facilitate both flexibility and coordination between and among teams.
"We are organized around our brands, so for the most part, our brands function as small companies, so they can move quickly in the markets they are in," he says.
