Top 100 B-to-B Advertisers Cut Ad Spending 1.9% in '07
Reflecting the weak economy, the top 100 b-to-b advertisers spent an estimated $6.05 billion on b-to-b advertising last year, down 1.9% from $6.17 billion in 2006, according to a BtoB analysis of ad spending data from TNS Media Intelligence.
The data include estimated b-to-b spending on business magazines, consumer magazines, newspapers, TV, radio, online and outdoor. All b-to-b ad spending totaled $12.95 billion last year, down 2.9% from $13.35 billion in 2006.
